SLB Launches AI Digital Marketplace as NVIDIA Partnership Takes Center Stage

SLB (NYSE: SLB) launched a Digital Marketplace offering AI tools and applications on June 18, 2026, expanding its digital ecosystem as CEO Olivier Le Peuch sat down with CNBC's Jim Cramer to walk through the company's digital investor day and detail its two-decade partnership with NVIDIA (NASDAQ: NVDA). The announcements coincided with Stifel raising its price target on SLB shares to $64. SLB fell 4.45% on Thursday, June 18, 2026, closing at $48.09.

Digital Marketplace and NVIDIA Partnership

• SLB launched a Digital Marketplace platform designed to deliver AI tools and applications to energy operators, according to the company announcement.
• The new platform is intended to expand SLB's digital ecosystem and strengthen its software growth strategy, per the company's disclosure.
• SLB CEO Olivier Le Peuch appeared on CNBC on June 18, 2026, to present the company's digital investor day and explain how the NVIDIA collaboration is being applied across oilfield operations.
• SLB and NVIDIA have maintained a technology partnership for roughly two decades, according to reporting by 24/7 Wall St.
• Stifel analyst Stephen Gengaro raised his price target on SLB from $61 to $64 while maintaining a Buy rating.

Why It Matters

The Digital Marketplace launch represents a concrete expansion of SLB's software and digital revenue strategy, positioning the company to monetize AI tooling directly with energy operators rather than embedding it solely within its existing services contracts. By providing a platform where third-party and proprietary AI applications can be accessed, SLB is building a recurring software layer on top of its traditional oilfield services business.

The NVIDIA partnership, highlighted at the digital investor day, underscores how the two companies are directing AI compute capacity toward upstream energy workflows. Le Peuch's decision to present the strategy publicly on CNBC signals that SLB is prioritizing investor awareness of the digital segment as a distinct growth driver separate from its core drilling and completions services business.

Wall Street View

Stifel's Stephen Gengaro raised his price target to $64 from $61, maintaining a Buy rating, citing digital growth as a key driver. The broader analyst community remains constructive: as of June 1, 2026, consensus stood at 8 Strong Buy, 19 Buy, 4 Hold, 2 Sell, and 0 Strong Sell recommendations, unchanged from the prior month's distribution of Strong Buy and Buy ratings.

Investor Takeaway

SLB's Digital Marketplace launch and the public showcase of its NVIDIA collaboration at a dedicated digital investor day mark a deliberate effort to establish the company's software segment as a credible, standalone revenue story. Stifel's revised $64 price target reflects conviction that the digital strategy is gaining traction. Whether the platform drives measurable software revenue at scale will be the metric to watch in coming quarters.